Vital Pour vs Artizan Coffee comes down to a caffeine choice the two brands make in opposite directions, and disclose with opposite honesty. Clarity Brew keeps the full caffeine of real brewed coffee and never states a milligram figure for it. Artizan Coffee cuts caffeine roughly in half and states the exact number: 45 mg per 8 oz serving. Here's what each brand's own listings actually say, mushroom content included.
Vital Pour vs Artizan Coffee, at a Glance
| What matters | Vital Pour (Clarity Brew) | Artizan Coffee (Organic Mushroom Coffee Fusion) |
|---|---|---|
| Format | Ground coffee, brew it like coffee | Ground coffee, brew it like coffee |
| Base formula | 90% Arabica, 5% Lion's Mane, 5% Chaga | Organic Arabica coffee with a Lion's Mane and Chaga powder blend |
| Caffeine positioning | Full caffeine, "the caffeine of real coffee" | Half-caf, marketed as the gentler option |
| Caffeine stated | Not published | 45 mg per 8 oz serving |
| Mushroom extract per serving | Over 1,200 mg combined (5% + 5% by weight) | Over 1,200 mg combined (616 mg Lion's Mane + 618 mg Chaga, stated) |
| Serving basis disclosed | 10 g dry grounds; 34 servings per bag | Per 8 oz brewed cup; dry weight and servings-per-bag not stated |
| Net weight | 12 oz (340 g) | 10 oz (283 g) |
| Price (one bag) | $34.98 (list $45.00) | $25.95 |
| Price per ounce | $2.92 | $2.60 |
| Price per gram of product | $0.10 | $0.09 |
| Certifications stated | Not published on the product page | USDA Organic, Fair Trade, Kosher, Non-GMO |
| Third-party mushroom testing claim | Not published | Not published |
| Subscription terms | Available; discount not independently confirmed this session | 25% off first order, 15% off renewals |
| Free shipping threshold | Orders over $35 | Orders over $50 (free 3-day over $100) |
| Where to buy | Direct from vitalpour.com only | Direct from artizancoffee.com |
Prices and label figures checked in October 2026. Both brands adjust pricing and promotions, so confirm current figures before you order.
Which Brand Actually States Its Caffeine Content?
Clarity Brew's own product page makes its caffeine position a selling point: "the caffeine of real coffee, because it is real coffee." Nowhere on that page, or anywhere else on vitalpour.com, is there an actual milligram figure for how much caffeine is in a cup. Artizan Coffee goes the opposite direction and makes reduced caffeine its selling point: "half the caffeine (45 mg per 8 oz serving), more mental clarity." The two brands are answering completely different questions for completely different readers, and that's a legitimate split. What's notable is that only the brand selling less caffeine backs the claim with a number. A standard 8 oz cup of brewed coffee runs roughly 80 to 100 mg, according to the FDA, so Artizan's 45 mg checks out as genuinely about half. Vital Pour's "full caffeine" claim has nothing to check it against, because it never gives you a figure to compare.
That's not the same as Clarity Brew having less caffeine, or more. It almost certainly sits in or near that same 80 to 100 mg range, since it's described as full-strength Arabica with no caffeine-reduction process mentioned anywhere, a question covered in more general terms in Does Mushroom Coffee Have Caffeine? How Much Is Really in Your Cup. But "almost certainly" is doing work a stated number wouldn't have to do. If you're someone who times your caffeine intake, dialing in two cups of Clarity Brew is guesswork where one cup of Artizan is arithmetic.
Same Headline Total, Two Different Disclosure Styles
Both brands lead with nearly the same mushroom claim: "over 1,200 mg of mushroom extract per serving." Said side by side, it sounds like the same product. Read the fine print and the two brands are disclosing that identical-sounding number in completely different units. Artizan states an exact per-species breakdown: 616 mg Lion's Mane and 618 mg Chaga, a close-to-even split. Clarity Brew states a weight percentage instead: 5% Lion's Mane and 5% Chaga of the bag, with no milligram figure for either species.
Neither disclosure is complete on its own. Artizan never states what percentage of the bag that 1,234 mg actually represents, because it never states a dry-coffee serving weight at all; its figures are anchored to an 8 oz brewed cup, not a gram scoop. Clarity Brew never states the milligram weight behind its 5% figures, only the percentage. A shopper who wants "exact milligrams of Lion's Mane" gets that from Artizan and not from Vital Pour. A shopper who wants "what fraction of this bag is actually mushroom, versus coffee" gets that from Vital Pour's percentages and can't get it from Artizan's cup-based numbers at all, since there's no stated dry weight to divide by. Two brands, one near-identical headline figure, two disclosure systems that don't translate into each other.
Where Artizan Coffee Wins
Credit where it's due:
- A stated caffeine number. 45 mg per 8 oz serving, checkable against the FDA's own standard-cup range. Clarity Brew states no figure at all.
- Exact per-species milligrams. 616 mg Lion's Mane and 618 mg Chaga, printed on the label. Vital Pour states a percentage, not a milligram figure, for either species.
- A longer certification list. USDA Organic, Fair Trade, and Kosher for Passover are all stated on Artizan's product page; Vital Pour's page doesn't make any of those three claims.
- A lower price per bag and per ounce. $25.95 versus $34.98, and $2.60 per ounce versus $2.92.
Where Vital Pour Wins
- A stated servings-per-bag count. 34 servings, tied to a 10 g dry scoop. Artizan's figures are all anchored to a brewed 8 oz cup, with no dry-coffee serving weight or bag-level serving count published anywhere on its page, so there's no way to know how many cups one bag actually makes.
- A disclosed weight percentage for both species. 5% Lion's Mane, 5% Chaga, both printed as a share of the bag. Artizan's milligram figures are precise, but without a stated serving weight, there's no way to convert them into a percentage of the product the way Vital Pour's figures already are.
- Full-strength coffee, for readers who want to keep it that way. If the point of mushroom coffee is a steadier version of your actual morning coffee rather than a gentler substitute, Clarity Brew is built for that reader specifically.
- A free-shipping threshold closer to one order. Orders over $35, and a single $34.98 bag clears it. Artizan's threshold is $50, which takes two bags at $25.95 each to reach.
So Which One Should You Actually Buy?
Choose Artizan Coffee if: you specifically want less caffeine than a regular cup and like having an exact number to plan around, you want per-species milligram figures printed on the label, or USDA Organic and Fair Trade certification on the package matters to your buying decision.
Choose Vital Pour if: you want to keep full coffee-strength caffeine rather than cut it, you'd rather know the weight percentage of mushroom in the bag than a milligram figure with no serving weight attached, or you want a stated servings-per-bag count so you know exactly how long one order lasts.
Neither brand's disclosure is the complete picture on its own. Artizan tells you the milligrams and not the caffeine source behind its claim beyond "half," Vital Pour tells you the percentage and not a single milligram. Read both labels and you get a fuller picture than either one gives you alone.
Frequently Asked Questions
Does Artizan Coffee really have half the caffeine of regular coffee? Artizan states 45 mg of caffeine per 8 oz serving. The FDA cites a standard 8 oz cup of brewed coffee at roughly 80 to 100 mg, so 45 mg does check out as close to half. Vital Pour's Clarity Brew is positioned as full-strength coffee caffeine, but has not published an exact milligram figure to compare against either number.
How much mushroom extract is in Vital Pour versus Artizan Coffee? Both state a very similar total: Vital Pour says "over 1,200 mg" as 5% Lion's Mane and 5% Chaga by weight; Artizan states 616 mg Lion's Mane and 618 mg Chaga, a total of 1,234 mg. The totals land in the same range, but the two brands disclose it in different units, one by weight percentage, one by milligram.
Which brand discloses more about what's actually in the bag? It depends what you're trying to verify. Artizan gives exact milligrams per species but no dry-coffee serving weight to turn that into a percentage. Vital Pour gives the weight percentage for each species but no milligram figure. Neither brand publishes both.
Is Artizan Coffee cheaper than Vital Pour? Per bag and per ounce, yes: $25.95 versus $34.98, and $2.60 per ounce versus $2.92. Vital Pour's free-shipping threshold is easier to reach on a single order, $35 versus Artizan's $50, and Artizan does not publish a servings-per-bag count, so a true price-per-cup comparison isn't possible from the label alone.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before use if you are pregnant, nursing, taking medication, or have a medical condition.
Want to keep your coffee at full strength while adding Lion's Mane and Chaga? Try Clarity Brew, one bag or a bulk order, no subscription required to reach the best price.
Related Reading
- Does Mushroom Coffee Have Caffeine? How Much Is Really in Your Cup
- Decaf Mushroom Coffee: Benefits, Caffeine, and How to Choose
- Are You Caffeine Sensitive? How Mushroom Coffee Can Help You Thrive
- How to Read Mushroom Coffee Labels: Spot Quality, Avoid Fillers & Choose the Best Product
- Mushroom Coffee Price Comparison: What 4 Brands Actually Charge Per Cup
Sources
- Artizan Coffee, "Organic Mushroom Coffee Fusion - Lion's Mane & Chaga" product listing, artizancoffee.com. artizancoffee.com/products/organic-half-caf-lions-mane-and-chaga-mushroom-coffee
- Vital Pour, "Clarity Brew Mushroom Coffee" product listing, vitalpour.com. vitalpour.com/products/mushroom-coffee
- U.S. Food and Drug Administration, "Spilling the Beans: How Much Caffeine Is Too Much?" fda.gov/consumers/consumer-updates/spilling-beans-how-much-caffeine-too-much
- USDA Agricultural Marketing Service, "National Organic Program." ams.usda.gov/about-ams/programs-offices/national-organic-program
